September 22, 2016
In today's BrokeAndBroker.com
Blog, publisher Bill Singer, Esq. makes it clear that FINRA got its
man dead to rights. FINRA's Private Securities Transaction Rule
requires prior written notice, and that notice did not seem to have been sent.
Ding goes the self-regulator's cash register. FINRA's Outside Business
Activity Rule requires prior written notice, and that notice did
not seem to have been sent. Again, ding goes the self-regulator's cash
register. If we go by the facts set forth in the regulatory settlement, the
respondent violated both rules. The discomfort arises when we examine the fact
pattern and then compare the misconduct to the fine and
suspension.
Case In
Point
For the purpose
of proposing a settlement of rule violations alleged by the Financial Industry
Regulatory Authority ("FINRA"), without admitting or denying the
findings, prior to a regulatory hearing, and without an adjudication of any
issue, Russell Leo Sadler submitted a Letter of Acceptance, Waiver and Consent
("AWC"), which FINRA accepted. In the Matter of Russell Leo
Sadler, Respondent (AWC 2014039725301, September
7, 2016).
In 1995, Sadler first became
registered and eventually registered with FINRA member firm LPL Financial LLC,
where he remained until 2013. The AWC asserts that Sadler had no prior
disciplinary history with the Securities and Exchange Commission, any
self-regulatory organization or any state securities
regulator.
SIDE BAR: Not fully set forth in
the AWC but disclosed on FINRA's online BrokerCheck, Sadler
was registered with LPL in July
2001.
PST Violation
The AWC asserts
that:
While
associated with LPL, Sadler engaged in private securities transactions without
providing prior written notice to LPL. In 2008, Sadler invested at least
$200,000 in the securities of PRS, a company which had proposed to build a
movie studio in Plymouth, Massachusetts. That same year, Sadler participated in
several of his LPL customers' investments in PRS securities. Sadler collected
and gave approximately $249,000 of investors' money to PRS. Ultimately, PRS
failed and investors lost all of their
principal.
FINRA deemed Sadler above
conduct as constituting a violation of NASD Conduct Rules 3040 and 2110 (for
conduct before December 15, 2008) and FINRA Rule 2010 (for conduct on and after
December 15, 2008).
OBA Violation
Additionally, the AWC asserts
that:
Sadler engaged in outside business activities without
providing prior written notice to LPL. In particular, in 2010, Sadler formed two
Massachusetts companies, ERS and MI. From 2010 through 2013, Sadler was the
sole officer or managing member of these
companies.
FINRA deemed Sadler's above
conduct as constituting a violation of FINRA Rules 3270 and
2010
In accordance with the terms of
the AWC, FINRA imposed upon Sadler a $25,000 fine and a 12-month suspension
from associating with any FINRA member firm in any and all
capacities.
Bill Singer's
Comment
Up front, let me share with you my initial reaction to this case. A movie studio in Plymouth, Massachusetts? The place where the Pilgrims stepped foot when they got off the Mayflower? A movie studio in Plymouth? Plymouth? The Pilgrim's place? The whole Plymouth Rock thing? Plymouth? Seriously? Hollywood East in Plymouth? Plymouth?

If we go by the letter of FINRA's Private
Securities Transactions ("PST") Rule, I grudgingly concede the
point. The PST Rule requires prior written notice to the employer firm, and it
does not appear that Sadler notified LPL of his PRS investment. Beyond
acknowledging the letter of FINRA's law, however, much of the PST charge comes
off a bit ticky-tacky -- and if there is, in fact, more meat on the PST bone,
then the AWC should have provided more content and
context.
For example, the AWC asserts that in 2008, Sadler
invested $200,000 (presumably his own money) into PRS. Okay, fine, FINRA
dinged him for not providing prior written notice of that PST. On the other
hand, there is no indication in the AWC that the funds involved were provided
by customers or third-parties: The funds appear to have been Sadler's. Moreover, we are told that in 2008, "Sadler participated in several of his LPL customers'
investments in PRS securities. Sadler collected and gave approximately $249,000
of investors' money to PRS." SIDE BAR: Ummm. . . hello all of my dear
friends at FINRA, how are you?, okay? great, listen, do me a favor, don't use
words like "participated" when explaining the underlying facts in an AWC.
What the hell do
you mean when you say that Sadler "participated" in several PRS
investments with his customers?
If all that "participated" meant was
that he "collected" the investors's funds and transmitted same to
PRS, that doesn't sound like participation to me; what it sounds like is acting
as a go-fer or delivery person. If some yutz from UPS or FedEx had picked up
various packages containing the investors's checks and delivered them to PRS, I
don't think we would assert that the courier had "participated" in
the investment, would we? And if I have misinterpreted your characterization of
Sadler's participation, that's on you and not me.
In the future, say what you
mean and make sure that you provide sufficient content and context. Oh, and one
other thing, since your PST Rule makes such a big deal about whether a
registered rep receives any form of compensation in a PST, don't you think that
you should have clarified what I am inferring; namely, that Sadler didn't get any
compensation?
Then there's the OBA
charge. Lemme see if I got this right. You actually charged Sadler with an OBA
violation solely because "in 2010, Sadler formed two Massachusetts companies, ERS
and MI. From 2010 through 2013, Sadler was the sole officer or managing member
of these companies." SIDE BAR: As
with Sadler's PST violation, I'm going to give you the OBA misconduct because the
FINRA OBA Rule is fairly direct in requiring anyone serving as a officer or
proprietor of a business to provide the member firm with prior written notice.
On the other hand, beyond forming ERS and MI, did Sadler engage in any business
whatsoever through those companies . . . did he realize any compensation from
those two entities? Not saying he did. Not saying he didn't. On the other hand,
the AWC ain't saying all that much either.
At the end of the day,
Sadler gets whacked with a hefty $25,000 fine and a 12-month suspension. I'm
trying to add up what he purportedly did wrong and figure out how FINRA came up
with those sanctions? Seems to me that if I go by what's set forth in the AWC
(which is pretty much what I am constrained by), this respondent invested
his own money in a failed deal, collected checks from investors and delivered
them to the company in which those investors sought to invest, and he
incorporated two companies. That's $25,000 of misconduct? That's 12 months of
suspension? You're right, sure, let's toss into that calculus the fact that
Sadler failed to provide to his member firm prior written notice of his cited
activity. Sure as hell sounds like this
chicken got plucked. In closing, let me note what I usually do with comments
of this type about an AWC. Respondent Sadler was represented by legal counsel.
Sadler chose to sign off on this regulatory settlement with FINRA. There are
likely many aspects of the underlying events that were left on the cutting
floor: possibly as the result of superb lawyering and possibly as a concession
by FINRA. What is set forth in the AWC may be a pale resemblance of far worse
facts -- or not. Ultimately, however, if the fine and suspension were
acceptable to Sadler, who the hell am I to question his decision to settle. My
complaint here remains an old one: FINRA AWCs too frequently lack sufficient
content and context to make the settlement intelligible.
For
some sense of the background of the Plymouth Rock Studios project:
The
current FINRA rules governing PSTs and OBAs:
FINRA
Rule 3280: Private Securities Transactions of an Associated
Person
(a)
Applicability
No person associated with a member
shall participate in any manner in a private securities transaction except in
accordance with the requirements of this
Rule.
(b) Written Notice
Prior to participating in any
private securities transaction, an associated person shall provide written
notice to the member with which he is associated describing in detail the
proposed transaction and the person's proposed role therein and stating whether
he has received or may receive selling compensation in connection with the
transaction; provided however that, in the case of a series of related
transactions in which no selling compensation has been or will be received, an
associated person may provide a single written notice.
(c) Transactions for
Compensation
(1) In the case of a transaction
in which an associated person has received or may receive selling compensation,
a member which has received notice pursuant to paragraph (b) shall advise the
associated person in writing stating whether the member:
(A)
approves the person's participation in the proposed transaction; or
(B) disapproves the person's
participation in the proposed
transaction.
(2) If the member approves a person's participation in a
transaction pursuant to paragraph (c)(1), the transaction shall be recorded on
the books and records of the member and the member shall supervise the person's
participation in the transaction as if the transaction were executed on behalf
of the
member.
(3) If the member disapproves a person's participation
pursuant to paragraph (c)(1), the person shall not participate in the
transaction in any manner, directly or
indirectly.
(d) Transactions Not for
Compensation
In the case of a transaction or a series of related
transactions in which an associated person has not and will not receive any
selling compensation, a member which has received notice pursuant to paragraph
(b) shall provide the associated person prompt written acknowledgment of said
notice and may, at its discretion, require the person to adhere to specified
conditions in connection with his participation in the
transaction.
For purposes of this Rule, the following terms shall have
the stated meanings:
(1) "Private securities
transaction" shall mean any securities transaction outside the regular
course or scope of an associated person's employment with a member, including,
though not limited to, new offerings of securities which are not registered
with the Commission, provided however that transactions subject to the
notification requirements of NASD Rule 3050, transactions among immediate
family members (as defined in FINRA Rule 5130), for which no associated person
receives any selling compensation, and personal transactions in investment
company and variable annuity securities, shall be
excluded.
(2) "Selling
compensation" shall mean any compensation paid directly or indirectly from
whatever source in connection with or as a result of the purchase or sale of a
security, including, though not limited to, commissions; finder's fees;
securities or rights to acquire securities; rights of participation in profits,
tax benefits, or dissolution proceeds, as a general partner or otherwise; or
expense reimbursements.
FINRA Conduct Rule 3270: Outside Business Activities of
Registered
Persons
No registered person may be an employee, independent
contractor, sole proprietor, officer, director or partner of another person, or
be compensated, or have the reasonable expectation of compensation, from any
other person as a result of any business activity outside the scope of the
relationship with his or her member firm, unless he or she has provided prior
written notice to the member, in such form as specified by the member. Passive
investments and activities subject to the requirements of NASD Rule 3040 shall
be exempted from this requirement.
*** Supplementary Material
***
01
Obligations of Member Receiving Notice. Upon receipt of a written
notice under Rule 3270, a member shall consider whether the proposed activity
will: (1) interfere with or otherwise compromise the registered person's
responsibilities to the member and/or the member's customers or (2) be viewed
by customers or the public as part of the member's business based upon, among
other factors, the nature of the proposed activity and the manner in which it
will be offered. Based on the member's review of such factors, the member must
evaluate the advisability of imposing specific conditions or limitations on a
registered person's outside business activity, including where circumstances
warrant, prohibiting the activity. A member also must evaluate the proposed
activity to determine whether the activity properly is characterized as an
outside business activity or whether it should be treated as an outside
securities activity subject to the requirements of NASD Rule 3040. A member
must keep a record of its compliance with these obligations with respect to
each written notice received and must preserve this record for the period of
time and accessibility specified in SEA Rule 17a-4(e)(1).
READ the BrokeAndBroker.com Blog Analysis of FINRA's
Current PST Rule